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The Cute Manifesto
James Kochalka
Published by Alternative Comics; $19.95

James Kochalka knows cute. His drawings are the thesis of cute. Flowing brushy lines barely creating the perimeter of smiling, dot-eyed big-heads that speak haiku-simple statements about cats and farting. His most notable works use this artistic styling to tell stories about well-endowed frogs, monkeys versus robots, and his own, stranger than average life story in day to day increments. The last work on that list has been recently collected into another whomping Top Shelf trade paper back, American Elf, which is roughly 1825 daily entries (5 years!). While this so called "sketchbook diary" is his most infamous and, for the moment, meaningful work, Kochalka takes another approach to conveying his world view, and ultimately his art, in The Cute Manifesto, a collection of previous mini-comics and other writings that is neither as subtle, compelling or successful.

The collected comics, including "Sunburn", "Reinventing Everything 1 & 2", and "The Cute Manifesto" use an appealing storytelling device, which employs a James Kochalka character as a narrator who speaks directly to the reader, espousing his philosophy on the world and art. His insights span; trivial, significant, simple and complex, but they are all in tune with each other.

The "Reinventing Everything" chapters (previously reviewed in their original mini-comics form by ADD here) are the strongest works in the book, as he discusses the acts of creation, both artistically and biologically. In part two, he discusses the events of September 11, 2001, and its emotional repercussions, which lead to the conception and birth of his son. This is the most emotionally resonant section, as Kochalka takes the more abstract ideology that he has been dealing with and humanizes it.

The book begins with the supposedly infamous "Craft is the Enemy" letters, which were published in The Comics Journal. In them, Kochalka lays the ground work for the following manifesto, declaring that the best art is not always made with technical proficiency. This is particularly interesting because Kochalka himself is extremely talented and skilled at his art. These initial statements made in The Cute Manifesto may remain controversial, but Kochalka is an undeniably talented artist, and this book contains many stunningly beautiful panels, some of which are moving, but all of them are adorable. The first story, "Sunburn" is drawn in a more realistic style that is a bit clunky, but the visual experiment in the first "Reinventing Everything" works extraordinarily well.

Unfortunately, The Cute Manifesto is perhaps too much Kochalka. In giving his readers a manifesto of his ideas and philosophy, it takes away from his stronger journal comics. What he tells us, while interesting, is unnecessarily explicit. Much of his ideas can be more nebulously understood from reading his day to day life in American Elf, and by pinning them down so specifically strips the journal comics of some of their charm. The Cute Manifesto is more of a supplement to Kochalka's works, and someone who has not read any of his other work would not be drawn to this book. Still, he is a fantastic cartoonist with an appealing style and talent to spare, and this book is no exception.

-- Jef Harmatz


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