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Tuesday, June 06, 2006

Start Your Own Comics Shop -- Jim Crocker of Modern Myths in Northampton, Massachusetts is one of the smartest comics shop owners I've ever had the pleasure to meet, and runs probably one of the top ten greatest comic shops in the country.

And now he's sharing his business plan with prospective comic shop owners.

Here's a hint...if you can't get through all 18 pages filled with excitement about how great his ideas are, you're probably going to fail as a comics retailer.



Blogger Ian Man said...

I've been to the store in Ann Arbor that is mentioned as previous experience. Their competitor was located elsehwere in town. My understanding is that the competitor is now the only comic book store in Ann Arbor. When I lived in Ann Arbor, I liked the other store better.

Also, how portable is that business plan to non-university towns, as Mr. Crocker encourages others to do?

ADD, I think you should read this:

I don't doubt the veracity of Mr. Crocker's business plan expectations, however, his store in Ann Arbor was "fannish" and was did not carry enough non-superhero stock. The range and availability of alternative books at the other store was phenomenal.

07 June, 2006 00:02  
Blogger ADD said...

I have no idea how portable Jim's business plan is for markets unlike his own, but I can tell you from firsthand experience that Modern Myths is totally unlike the Ann Arbor store you describe, with a heavy focus on graphic novels for readers of all interests, comics for children, and comic books racked by a surprisingly large number of genres. It is, as I said, one of the very best and most progressive comic shops I've ever been in, and I honestly have thought about moving to the Northampton area in part because his shop is there.

07 June, 2006 06:25  

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