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Wednesday, February 23, 2005

 
Problems with the Direct Market -- An ongoing frustration with the direct market, that is to say, most comics shops, is the way they limit their customers' perceptions of the industry by focusing so narrowly on one genre (superheroes).

Eric Reynolds discusses this quite eloquently in this letter to the Comics Reporter website.

Basically, my perspective is, if I can't find the latest offerings from Fantagraphics, Drawn and Quarterly, Alternative Comics, Top Shelf, or Slave Labor in a given comics shop, it's not a comics shop. It's a superhero store. And when I want to go grocery shopping, I don't want to go to "The House of Grape Jelly," I want to go to a goddamned supermarket that has the fullest selection of product possible.

Get it?

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